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Made with an ultra-unique blend of real black truffles and red chili peppers, TRUFF’s line of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF recently expanded its family of products to include other popular favorites like TRUFF Pasta Sauce, TRUFF Mayonnaise, and TRUFF Truffle Oil. TRUFF has been featured on the TODAY Show, Good Morning America, Food Network, The Rachael Ray Show, Food & Wine, and on Oprah’s “Favorite Things” list two years in a row. TRUFF is also the #1 best-selling hot sauce on Amazon and at Whole Foods Market. You can find TRUFF’s variety of sauces in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is made in Southern California and is Gluten-Free and non-GMO. Visit www.TRUFF.com for more information and recipes.

TRUFF Questions

The TRUFF annual revenue was $25 million in 2026.

Esi Seng is the CEO of TRUFF.

22 people are employed at TRUFF.

TRUFF is based in Huntington Beach, California.

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