TrueModus Information

True Modus is a full-service market research firm specializing in advanced analytics and predictive modeling based on its unique “during the shopping process” sampling approach and proprietary software. Details: • Highly experienced market research staff with deep background with sampling, and the most advanced quantitative and qualitative methodologies for the world’s largest market research vendors and consumers. • Experience managing (both from client & vendor side) the following kinds of market research studies: brand strategy, segmentation & targeting, new product development, product/product-line optimization, pricing strategy, advertising effectiveness, communication strategy, and related drivers analyses. • Search & online media expertise, including paid search analytics as to the consumer/shopper life-cycle, and the use of search in the shopping process. • Advanced “What if” simulator and interactive analysis tools give easy access to clear insights from consumers actively shopping. • Industry’s only predictive modeling software that is continuously refined through an innovative “feedback loop” from the consumers themselves. • Experienced practitioners of advanced analytic market research projects with Microsoft, Amazon.com, Nielsen, WPP, and Omnicom companies.