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With a passion for creating memorable guest service, we created a customized program that is guaranteed to increase your guest service scores. TrueGuest (formerly Five Diamond Hospitality) scores service standards and pinpoints every area of opportunity your hotel has to make long lasting guest impressions. We provide you with the most effective customer service training tool available. TrueGuest’s mystery shopping programs also include a thorough review of your property’s internal controls. We serve nearly every major brand such as Ritz-Carlton, St. Regis, Renaissance, Marriott, Hilton, Hyatt, Westin, Radisson, Holiday Inn, and Wyndham, as well as independent hotels. Whether your hotel is a 1 Diamond or a 5 Diamond, we have a program for you. Our services range from individual outlets to complete, overnight visits. TrueGuest Mystery Shopping is the ultimate training and measurement tool. Our analysts have the hospitality experience you need to give you results that you can count on. Our reporting is simple to understand and easy to use as a cornerstone for your guest service program.

TrueGuest Questions

The TrueGuest annual revenue was $5.8 million in 2026.

TrueGuest is based in Valencia, California.

The NAICS codes for TrueGuest are [721, 7211, 72].

The SIC codes for TrueGuest are [701, 70].

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