True Design Information

Founded in 2009, True is an Italian company specialising in the design of contract furniture that combines elegant design, innovation and functionality. The collections are distinguished by a consistent and timeless aesthetic, developed through careful research into colours, materials and finishes, aiming to create products designed to outlast passing trends. The range includes integrated solutions for contemporary workplaces, public spaces and hospitality settings, where every element is designed to interact harmoniously with the others, ensuring flexibility and design consistency. With over 40 years of experience in the industry and a solid family tradition, True combines the dynamism of a contemporary business with generational continuity. The brand, now internationally renowned, maintains a distinct Italian identity and a well-established position in the world of design. Under the artistic direction of Aldo Parisotto, True continues to develop a cohesive and recognisable collection, capable of uniting the contributions of various international designers under a common language characterised by simplicity, research and quality. Collaborations with studios such as Norm Architects, Favaretto & Partners, Claesson Koivisto Rune and many others fuel a continuous evolution, based on the exploration of materials, colours and finishes. This constant research renews the brand’s identity year after year.