True Alliance is one of the largest privately owned retailers, distributors and licensees of premium accessories, fashion, sports and outdoor brands in the Australian and New Zealand markets. True Alliance are the custodians of world-class brands such as Speedo, The North Face, Lacoste, LEE, Wrangler, Riders, UGG, Ben Sherman, Nautica, J.Crew, Madewell, Teva, Rockport & Kipling and more! Headquartered in Sydney Australia, True Alliance has offices and showrooms in all other major cities in the region - including Melbourne and Auckland.
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True Alliance Questions
The True Alliance annual revenue was $100 million in 2026.
David Smith is the CEO of True Alliance.
163 people are employed at True Alliance.
True Alliance is based in Alexandria, New South Wales.
The NAICS codes for True Alliance are [424, 42, 45, 452].
The SIC codes for True Alliance are [51, 513].
Top True Alliance Employees
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David Smith
CEO at True Alliance
Australia2 -
Noel David
Chief Operating Officer at True Alliance
Sydney, NSW, AU32 -
Roni Perlov
Chief Financial Officer at True Alliance
Sydney, NSW, AU24 -
Phil Comber
Group GM-Supply Chain at True Alliance
Frenchs Forest, NSW, AU21 -
Adam Hendler
Brand General Manager at True Alliance
Sydney, NSW, AU22 -
Ingrid Clarke
Group GM People at True Alliance
Sydney, NSW, AU2 -
Jade Leopoldo
Head of Marketing - Denim at True Alliance
Melbourne, VIC, AU2 -
Regan MacDonald
Group IT Manager at True Alliance
Brisbane, QLD, AU35+
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