TruCrowd Information

TruCrowd is an Innovatrics spinoff founded by experienced professionals focusing on sport business. We leverage our expertise in biometric technology to revolutionize the fan experience at live sporting events. OUR VISION We've experienced lots of technological innovations in the sports world, making it more attractive. However, the progress hasn't been the same for fan experience, which has lagged behind. The ecosystem faces challenges from the new demands of the younger fans, seeking a more personalized and convenient approach. Given that fans are the heart and soul of the clubs, it's time to put them at the center of attention. Thus, we aim to provide the clubs with the right tools to help them turn every sporting event into an unforgettable experience, convincing the fans to keep coming back. OUR MISSION We strive to empower professional sport clubs to excel off the pitch. Our role is to remove the hassle from the operations side of organizing the events. We guarantee fair ticketing, convenient and fast venue entry, and most importantly, safe experience for all visitors. We bring in the TRUE CROWD. OUR OFFERING Fans should be able to reach their seats in less than two minutes without the need to stop and scan a ticket. To achieve that, we have developed FaceTicket, a unique SaaS solution leveraging facial biometrics. All you need is to be who you are and present your face at the gate, the same way you do when unlocking your smartphone. We offer a plug-and-play solution for fan verification in the ticket purchase process which can be seamlessly integrated with any ticketing and access control provider. After connecting your face to the ticket, you are set to go and enjoy the awesome atmosphere of the stadium.