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Tru-Test Group are proud to have become part of the Datamars family. The Datamars business is based on the understanding that the way people regard their environment, what they eat, where it’s from and how it’s produced is changing rapidly. We see it as our responsibility to work with our customers – livestock producers, distributors and retailers alike – to navigate this change. We proudly produce and deliver livestock identification and weighing solutions, electric fence and farm resource management solutions, animal health delivery solutions, milk meters, pet identification and textile identification solutions. We are proud of our stable of globally recognised brands, including Tru-Test, Stafix, Speedrite, PEL, Patriot, Hayes, Zee Tags and Simcro, which are sold through our well established global network of subsidiaries and distribution partners into more than 100 countries. For more information about the Datamars business and the exciting addition of the Tru-Test Group business, visit https://datamars.com

Website http://datamars.com
Revenue $516 million
Employees 107 (69 on RocketReach)
Founded 1964
Address Tru-Test Ltd. New Zealand, Penrose, Auckland 1060, NZ
Industry Farming, Food & Beverages, Animal management systems, Food, Beverages & Tobacco, Livestock weighing, Manufacturing, Animal identification - RFID, Milk metering, Electric fencing systems, Security fencing, Contract manufacturing - electronics, On farm milk cooling and storage, Dairy shed automation
Keywords Animal Identification, Livestock Management, Agritech, Food Traceability, Farm Management, Animal Tracking, Agricultural Technology, Sensor Technology, Animal Health, Precision Livestock Farming, Cattle Management, Data Logging, Wireless Sensors, Dairy Farming, Pig Farming, Supply Chain Management, Poultry Farming
Competitors Neogen Corporation, Datamars, AgriWebb, CowManager, Ranch Systems Inc., Moocall, Z Tags, eCow Devon Ltd, BEFAB AB, Allflex Group +13 more (view full list)
SIC SIC Code 20 Companies

Tru-Test Group Questions

The Tru-Test Group annual revenue was $516 million in 2026.

Keith Aitchison is the Director of Tru-Test Group.

69 people are employed at Tru-Test Group.

Tru-Test Group is based in Penrose, Auckland.

The SIC codes for Tru-Test Group are [20].

Top Tru-Test Group Employees

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