Tru Optik Information

Tru Optik identity resolution powers the streaming media ecosystem. Tru Optik’s patented Household Graph™ of more than 80 million homes enables the world’s leading brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with unmatched scale, accuracy and privacy compliance. TRU OPTIK SOLUTIONS: Streaming Audience Data: The OTT Data Marketplace, Political Data Cloud, and Streaming Audio Data Marketplace are the largest sources of privacy compliant branded third-party data synced to Connected TV, Smart Speaker and Gaming Console households. Available across leading ad tech platforms and publisher networks. Campaign Measurement and Traffic Validation: Real-time measurement of reach, frequency, device and audience validation across direct and programmatic OTT campaigns. Data Management: The Tru Optik data management platform enables advertisers and publishers to build custom audiences leveraging both first-party and branded third-party data across streaming media campaigns. Privacy Compliance: Privacy.TV is a free privacy compliance solution for Connected TV and Advanced Media that offers consumer opt-out and records management for publishers, adtech platforms, data providers and device manufacturers