Trü Frü Information

Tru Fru starts with 100% fruit ripened on the vine to enhance taste and nutrition, double immerses it in chocolate, coconut or peanut butter. And Hyper-Chills or Hyper-Dries it to perfection in our proprietary process to lock in nature’s vine ripened, freshly double immersed better-for-you fruit to create an award winning indulgence by Mother Nature. We are changing the way America snacks one satisfied craving at a time.

Website	http://www.trufru.com
Revenue	$12.2 million
Employees	117 (95 on RocketReach)
Founded	2017
Address	1546 S 4650 W Suite 200, Salt Lake City, Utah 84104, US
Phone	+1 888-437-2497
Technologies	JavaScript , HTML , PHP +24 more (view full list)
Industry	Food Production, Food, Beverages & Tobacco, Manufacturing
Keywords	Chocolate Covered Fruit, Snack Food, Desserts, Fruit Treats, Sweet Treats, Fruit Snacks, Dried Fruit Snacks, Candy, Fruit Desserts, Gourmet Fruit, Healthy Snacks, Confectionery, All Natural Snacks, Vegan Snacks, Chocolate Covered Strawberries
Competitors	Dole Food Company, Delmonte USA, Munk Pack, Shenzhen Xiteyou Electronic Co,.Ltd., KIND, Nature Valley, Bare Snacks, Oregon Fruit Products LLC, Chobani, LARABAR Wholesale– LARABAR Wholesaler +30 more (view full list)
SIC	SIC Code 206 Companies, SIC Code 20 Companies
NAICS	NAICS Code 3113 Companies, NAICS Code 31 Companies, NAICS Code 311 Companies, NAICS Code 31135 Companies

Trü Frü Questions

What is the annual revenue of Trü Frü?

The Trü Frü annual revenue was $12.2 million in 2026.

Who is the CEO of Trü Frü?

Harvey Millar is the CEO of Trü Frü.

How many people are employed at Trü Frü?

95 people are employed at Trü Frü.

Where is Trü Frü based?

Trü Frü is based in Salt Lake City, Utah.

What is the NAICS code for Trü Frü?

The NAICS codes for Trü Frü are [3113, 31, 311, 31135].

What is the SIC code for Trü Frü?

The SIC codes for Trü Frü are [206, 20].

Top Trü Frü Employees

Harvey Millar

CEO at Trü Frü

South Pasadena, CA, US
2
- trufru.com
- effem.com
5+
- +1 323-469-XXXX
- +1 902-493-XXXX
- +1 416-540-XXXX
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Tatiana Hayashi

CFO at Trü Frü

Salt Lake City, UT, US
5+
- hotmail.com
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5+
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Brandon O'Brien

Co-Founder and COO at Trü Frü

Sandy, UT, US
1
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4
- +1 801-598-XXXX
- +1 801-963-XXXX
- +1 801-451-XXXX
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Brady Anderton

Chief Marketing Officer at Trü Frü

Salt Lake City, UT, US
3
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- gmail.com
- mac.com
5
- +1 512-632-XXXX
- +1 801-363-XXXX
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Rory Maguire

Chief Operating Officer at Trü Frü

New York, NY, US
5
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- hotmail.com
- trufru.com
- gmail.com
- effem.com
5+
- +1 609-519-XXXX
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Jeff Tillery

VP Sales - Food Service and Special Markets at Trü Frü

Chicago, IL, US
2
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- trufru.com
3
- +1 281-610-XXXX
- +1 713-664-XXXX
- +1 832-538-XXXX
Rachel Lewis

VP of Brand Management at Trü Frü

Lehi, UT, US
3
- trufru.com
- gmail.com
- effem.com
3
- +1 715-222-XXXX
- +1 703-953-XXXX
- +1 801-394-XXXX
Angie Wolthuis

Head of Human Resources at Trü Frü

Salt Lake City, UT, US
4
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- gmail.com
3
- +1 208-250-XXXX
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- +1 616-889-XXXX