2021 -2022 Chief Marketing Officer - Head of Growth and Customer Experience @
2020 -2021 Managing Vice President, Head of Consumer Card Marketing, Engagement and Insights @
2018 -2020 Vice President, Head of Card Partnership Marketing @
2017 -2018 Vice President, Head of Small Business Card Marketing @
2013 -2017 Vice President, Marketing Strategy @
2012 -2013 Senior Director, Bank and B2B Advertising @
2012 -2012 Senior Director, Bank Marketing Strategy @
2009 -2012 Director, Brand Marketing @
2008 -2009 Practice Manager, Enterprise Council on Small Business @ Corporate Executive Board
2005 -2008 Business Director @
2004 -2005 Director, Operations Analysis @
2002 -2004 Senior Manager, Operations Analysis, Contact Center Support @
2001 -2002 Staffing Manager, West Coast Operations @
1998 -2001 Senior Operations Analyst, Production Services Finance @
Troy Dye Education
University of Virginia
B. A. (Psychology)
1994-1997
United States Naval Academy
(Chemistry)
1993-1994
Troy Dye Skills
Marketing Strategy
Market Research
Strategy
Segmentation
B2B
Management
Analytics
Integrated Marketing
Financial Services
Direct Marketing
Customer Insight
Marketing
Cross-functional Team Leadership
Digital Marketing
Leadership
Social Media Marketing
Strategic Planning
Marketing Communications
Creative Strategy
Customer Experience
Troy Dye Summary
Troy Dye, based in Richmond, VA, US, is currently a Head of Marketing, Individual Investors at T. Rowe Price. Troy Dye brings experience from previous roles at West Cary Group, INFIN Consulting, Metromile and Capital One. Troy Dye holds a 1994 - 1997 B. A. in Psychology @ University of Virginia. With a robust skill set that includes Marketing Strategy, Market Research, Strategy, Segmentation, B2B and more. Troy Dye has 2 emails and 2 mobile phone numbers on RocketReach.
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