Troop-Creative Information

I elevate healthtech brands and products to market success, crafting and deploying scalable, adaptable go-to-market (GTM) strategies that ensure my clients are well-positioned to navigate and excel in the dynamic healthcare landscape. With 25 years as a healthtech executive, my experience includes a wide range of leadership posts designing and executing commercial strategies across all healthcare settings. My edge lies in a profound proficiency in marketing clinical solutions—encompassing medical devices, Software as a Medical Device (SaMD), SaaS, and Clinical AI. This is underpinned by a customer-centric, data-driven approach that not only drives but consistently amplifies revenue growth for self-funded entities, as well as private equity and venture capital-backed firms. More than mere growth, I'm dedicated to creating enduring success for my clients, meticulously tailored to meet the healthcare market's unique challenges and opportunities.