Boreal will set the standard for safe and sustainable mobility solutions. Boreal has 3000 employees in Norway and Sweden and operate bus divisions, fast ferries, car ferries and light rail.
In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway’s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: to search for the best in technical advancements, to create the ultimate in performance product.
Today, four generations later, as traditional mountain life broadens, we are still a Norwegian family-owned and run company. We inherit from our forefathers our commitment to advance the boundaries of product function, with design-bred solutions to equip you with the highest-grade, protective, sustainable gear for your outdoor needs.
We control the ultimate detail with the promise to bring you excellence through experimental, technical perfection assisted by our dedicated testers and ambassadors. From concept to creation, our in-house team of designers and craftsmen are compelled to stretch the edges of innovation. We build touchstone products, establish construction techniques, and redefine the meaning of fit, fabric, function and finish, based on our design principle of Loaded Minimalism™.
Ethical trade and sustainability are essential in all parts of our value chain, and we believe that the only way to run a company is on a sustainable platform. We are completely transparent about our processes through our roadmap, ensuring we keep pushing ourselves towards reducing our environmental footprint and creating a positive impact.
Our vision:
Welcome to nature
Our mission:
Make great products our way for people with an active lifestyle
Our company values:
Roots, Innovation, Passion
Our design philosophy:
Loaded minimalism™ – great products made as clean as possible with all critical details
Svalbard Adventures has facilitated great moments and close experiences since 1994. Everything we do is grounded in our respect for the visitors and the environment. Our job is to guide the way and in doing so, we always make sure that our guests travel safely with one of our educated and authorized Svalbard guides.
We have over 150 employees who will take you through day trips and expeditions with snowmobiles, ATV’s and dog sleds. You can visit ice caves, other towns and go on boat trips. We have accommodation and dining for all seasons, critically acclaimed gourmet at Huset restaurant, and Longyearbyen’s largest shop and rental for snowmobiles.
Just remember, if you stay long enough in this unique and contrasting place, where the conditions constantly shift from the grandiose to the simple, from landscape to culture – and back –there is a good chance you may even discover a new side of yourself.