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We are the Experience Agency making unforgettable stories born of humanity.
Founded in 1979, GMR is a leader in the experiential marketing industry, connecting brands and their consumers through shared passions. We’re made up of dreamers, doers & strategists who create experiences founded on data, rooted in insight and grounded in strategy. From experiential to sponsorships and more, we get your brand where it needs to go.
While headquartered in the United States, our passionate global team creates, consults and activates in more than 70 countries, covering every continent.
GMR is a part of Omnicom Group Inc.
In February 2014, Lanyon Solutions was paired with Active Network's Business Solutions Group and consolidated under the Lanyon name. In November 2016, Lanyon was acquired by Cvent.