Trofi Competitors

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly. Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”

Nutiva is the pioneer of organic foods that nurture people and the planet, while elevating everyday wellness. On a mission to build a brighter future, Nutiva is committed to globally sourcing better ingredients to create healthy and delicious products. The company crafts a robust portfolio of USDA-Certified Organic and Non-GMO Project Verified food products across culinary oils, sauces, nutrition, and supplement categories. Known for their consistent quality, purity, and flavor, Nutiva's offerings are minimally processed and derived from traceable ingredients. Nutiva products are available nationwide and in Canada. Join us in raising the bar for social and environmental responsibility. Together we can ensure a vibrant future by revolutionizing the way the world eats!

Founded in 1982 and based in Urbana, Iowa, Aura Cacia provides consumers with natural and organic personal-care products made with 100% pure essential oils. Aura Cacia fulfills consumers' desires for comfort, health and safety in personal care products by combining the benefits of essential oils with practical products that can be used every day by the whole family. Aura Cacia is a registered brand of Frontier Natural Products Co-op™, based in Norway, Iowa. Founded in 1976, Frontier Natural Products Co-op offers a full line of natural and organic products including culinary herbs, spices and baking flavors, and bulk herbs and spices. Frontier's goal is to provide consumers with the highest-quality organic and natural products while supporting and promoting social and environmental responsibility. To learn more, visit www.auracacia.com or www.frontiercoop.com.