trnql Information

trnql (Pronounced “tranquil”) enables apps to understand their user's external environment and turn this data into app engagement. The app economy is estimated at $45 Billion with 3 Million apps available in iTunes and Google Play. But the average app loses 75% of users in the first 24 hours, and 90% after 1 week. This is a significant engagement problem and one that trnql solves. trnql collects real time sensor data and analyzes it in the cloud to understand a user's "external environment" and when they perform key events while using the app. The "actual environment" is the user's location, current activity, weather, who's near and what they're near when they; download, purchase, access content or any other KPI an app publisher cares about. Understanding optimal "user context at conversion," enables app publishers to refine their marketing, messaging, UI and UX to increase engagement through contextually relevant experiences.