TRNDBL Information

Trendable enables you to take a peek at future developments. By the use coolhunts and trendwatching we outline the changes that will occur in our society. Trends | The term trend can refer to a micro, meso or macro trend based on its duration. Macro trends are long lasting sociological trends like Technologization and Ageing of our society and last between 20 and 30 years. Meso trend are the consequences of these huge long term trends like Individualism and Sustainability, Meso trends can last anywhere between 5 and 10 years and are considered medium-long term trends.Than, finally, we have the Micro trend, Micro trends are the trend we can buy and see around us. They are an outcome of the Meso and Macro trends, but they last no more then 5 years. Coolhunts | Coolhunts are the outcomes of medium-long and long term trends that we can literally spot in the world around us. Students, trendwatchers and coolhunters have learned to match these products or services to the Marco or Meso trends. Coolhunts are expected to catch on for the bigger public, but of course there are no guarantees.