Triple & Crown Competitors

Crown Motors Limited began in April 1986 when Craig and Emilie Wierda purchased Ter Haar Venhuizen Cadillac Oldsmobile in Holland, Michigan. In 1987, the Dealership moved into a new facility at 196 Regent Boulevard where we continue to serve our Customers today. In 1988, the business expanded with the purchase of Hope Imports and the Mazda line. The Buick line was added in 1989 with the purchase of VandenBerg Buick. Three years later, August of 1992 the Honda franchise was added to the Regent location with the purchase of Jerry Timmer Honda. Crown Motors added another location in Holland, Michigan in August 1998 with the purchase of Great Lakes Toyota on Chicago Drive. Our Chicago Drive location also houses our Volkswagen dealership. In March of 2011 Crown’s third location was added on Central Avenue and US31 in Holland. This location offers Chrysler, Dodge, Jeep and RAM products. Further North on US31 you will find the most recent member of the Crown Motors family, The Mall of Crown Motors. Here we carry pre-owned vehicles such as Subaru, Ford, and many other popular brands and also offer an express service lane. Today, Crown Motors holds 10 new vehicle franchises and serves Customers through 5 locations in Holland, MI.

Our journey began in 2004 in St. Augusta with Augusta Motor Works, where we offered full-service repairs for all makes and models of automobiles. As we grew, our customers began asking if we could work on European vehicles. In response, we expanded our team and invested in specialized tools to handle these cars. Today, we continue to service all makes and models, with dedicated technicians who specialize in European brands such as BMW, Mercedes-Benz, VW, Audi, Porsche, Land Rover, Jaguar, and Volvo. In 2015, we seized the opportunity to open a second location in Sartell, where Motor Works of Sartell quickly became a success. This success led us to acquire our Sauk Rapids facility in 2020, followed by three additional locations in Blaine, Big Lake, and Bemidji in 2021. We expanded further in 2022 with the acquisition of Motor Works Park Rapids and most recently added a new facility in Elysian in 2024. With 8 locations now, we can offer convenient services to more customers. As we continue to grow, we’re always on the lookout for talented individuals to join our team and are excited to help as many people as possible.