Trigger Strategy Group Information

Trigger Strategy Group is a consultancy specialising in adaptive strategy for zero-to-one products and services. Partners Tom Kerwin and Corissa Nunn help founders, entrepreneurs and in-house innovators to navigate ambiguity and uncertainty. We come with decades of experience in multiple startups, straddling product, design, marketing, messaging, data, experimentation and research. We love coaching, facilitating and training other explorers to avoid the classic pitfalls and make good things happen.