YouGov is a global research data and analytics group, powered by reality. Thanks to a unique panel of millions of verified members across 55 countries, we deliver unsurpassed accuracy to inform better, more impactful decisions.
In an independent study of market research users, YouGov was named the most trusted research provider — the highest-rated among competitors¹. 95% of our customers agree we provide consistent, accurate, and trustworthy real-world data¹. And among the world's leading research panels, YouGov holds the highest Trustpilot rating².
When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.
YouGov / Research Reality
¹ Independent third-party study of 3,290 market research users across 24 countries, August 2025. ² Based on publicly available Trustpilot ratings across the top 22 global research panels (100,000+ reviews).
Founded by Chairman Jeff Skoll and under the leadership of CEO David Linde, Participant (www.participant.com) combines the power of a good story well told with real world impact and awareness around today’s most vital issues through partnerships with artists, distributors, key non-profits and NGOs.
As an industry content leader, Participant’s more than 100 films have collectively earned 85 Academy Award® nominations and 21 wins, including Best Picture for Spotlight and Green Book; Best Documentary Feature for An Inconvenient Truth, CITIZENFOUR, The Cove and American Factory; and Best Foreign Language Film for Roma and A Fantastic Woman. Participant also has earned 44 EMMY® Award nominations and 11 wins, including two wins for the groundbreaking When They See Us.
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