Competitive Edge – A Fully Integrated Marketing House
Our core business is providing quality market research, marketing strategy, planning and implementation of strategies for business growth and client success.
Competitive Edge works across a range of industries: primary industry and agribusiness, industrial and service sectors, including government, service-to-service, business-to-business, not-for-profit operations and online.
Competitive Edge has an excellent track record in global and national business creation, start-ups, beach-head marketing for new products, new export introductions, new product development and reinvention of business in transition and maturing market segments.
Established in Australia in 1996, Market Logic has worked with an extensive range of businesses in Australia, Europe and Asia, developing and implementing market positioning initiatives in both public and private sectors, for profit and non-profit businesses. Today, Market Logic is regarded as a valued contractor who delivers. Our emphasis in working with businesses is as much on actually implementing preferred positioning initiatives as it is on creating and planning them. We find that it is of additional comfort to businesses that we not only engage with them on developing blueprints for success but that we also have a role in the process of ensuring these blueprints deliver. We work with businesses at all stages of initiative creation, planning and implementation: we consequently have a very visible and active role throughout the entire positioning process. The Principal of Market Logic, Brian Maxwell, has extensive business development and advisory experience, both in-house and as an external consultant and contractor and in his role at Market Logic has worked with an impressive list of clients including: working with businesses and implementing positioning initiatives ABN AMRO, New South Wales Allders Duty Free, UK Brisbane Airports Corporation, Queensland British Airports Authority, UK Macquarie Bank, New South Wales Ansett Airlines, Victoria Nuance Global Traders, Switzerland Schipol Airport, Netherlands. Lagerlow Group of Companies, New South Wales Downtown Duty Free, New South Wales Naracoorte Council, South Australia Commonwealth Bank Investments, New South Wales Multiscreen Channel, South Australia Sydney Airport, New South Wales Market Logic helps you find the missing pieces
With our highly qualified and dedicated advisers and staff, we have the experience and resources to deliver you intelligent solutions though a range of comprehensive services:
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