Trend Ethnography Information

Trend Ethnography | A human centered approach Founded by experts in ethnography and sociology in 2012, Trend Ethnography is a company of social and market research which aims through ethnographic methods to support its clients in their effort to comprehensively grasp the consumers' needs and motivations. We start off from the premise that the ethnographic method offers unique insights about the consumption habits and the relationships that people develop in relation with brands, therefore we trust that our research efforts can bring forth viable ways to innovate and improve products that companies have in the portfolio and to establish an effective marketing strategy. Lastly, we are recommended by our proved professional experience and passion to thouroughly understand the human behavior and the hidden resorts which underlie the decisions that people make.