Treadfirst Competitors

At Goodyear, our passion for innovation has driven us to be number one in tires, and that's been true from the racetrack to the moon.

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an “Open Innovation” model. In 2021, Pirelli’s investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

Since being founded in 2001, Blackcircles.com have served over 2 million customers and we pride ourselves on providing excellent service to every person who comes to our website to buy new tyres. Ordering new tyres with Blackcircles.com can be completed in 3 easy steps, with the option to have your new tyres are fitted at a time and place convenient to you, or delivered to your business. Blackcircles.com has a dedicated customer service team who ensure that each stage of the order is carried out correctly and on time. We have the largest independent network of garages – over 2,000 fitting centres located throughout the UK. We also work alongside a number of distributors to ensure that you receive your tyres when you need them.