TRBE Information

TRBE is an influencer marketing and campaign execution platform built for finance and fintech companies to acquire users through compliant, performance-driven influencer campaigns. TRBE functions as a campaign operating system, not a traditional influencer marketplace or agency. The platform enables financial services companies to plan, execute, track, and optimise creator-led campaigns end-to-end, with a focus on measurable outcomes such as account sign-ups, app installs, card applications, account activations, and transaction activity. TRBE has 200,000+ onboarded creators globally, specialising in finance, investing, trading, payments, and consumer financial education. Creators are vetted based on audience relevance, geography, historical performance, and suitability for promoting regulated financial products across major social and short-form video platforms, including TikTok, YouTube Shorts, and Instagram Reels, Twitch, and more. A core differentiator of TRBE is its compliance-aware approach across key financial markets. Campaigns are structured to align with jurisdiction-specific financial promotion and advertising standards, including: • Europe & UK — MiCA-related principles and local financial promotion rules • United States — FTC endorsement and disclosure guidelines • Australia & New Zealand — ASIC financial advertising requirements • MENA — UAE, Saudi Arabia, Bahrain, and Qatar regulatory frameworks • LATAM — oversight considerations from regulators such as CNBV (Mexico), CVM (Brazil), and CMF (Chile) By treating creator marketing as a structured, repeatable growth channel rather than a one-off activation, TRBE enables finance companies to scale customer acquisition efficiently while reducing regulatory risk and maintaining performance transparency.