Travis Wright Advisory Information

As part of the founding team and Chief Product Officer at Ten Thousand, I helped take the brand from zero to mid eight figures in annual revenue over eight years. I owned product strategy, merchandising, and brand positioning, and built the systems, team, and story that carried the company through every stage of that growth. Before that, I spent over a decade in senior merchandising and product roles at Mango, Calvin Klein, and Aeropostale — owning assortments and P&Ls of $1B+ in a high-volume, multi-channel retail environment. Today, I advise founders, investors, and growth-stage consumer brands on product strategy, merchandising, positioning, GTM strategy, and the decisions that define how a brand shows up in market. I live the lifestyle these brands are built for: surfing, HIIT, running, hiking, soccer, yoga, and whatever else keeps me moving. Constantly active, always in it, not just advising from the outside. I'm not guessing at what your customer wants; I am the customer. I work best with founders and teams who are serious about building something real, where product, storytelling, and disciplined execution aren't optional; they're the whole point. Learn more at traviswright.cc