Tranquil Waters Float Competitors

True REST is the Science of Feeling Great and is the fastest growing flotation therapy franchisor in the world. We offer clients relaxation, pain relief and a better night's sleep. Started in 2009 by Founders Nick and Holly Janicki True REST has 50 locations opening with dozens more in the process of opening. Learn more at TrueRESTfranchising.com Imagine an environment free from gravity, strain, tension, or pain. Imagine if you could Float effortlessly in a euphoric state without distractions or unwanted noise. YOU CAN! True REST® (Restricted Environmental Stimulus Therapy) is a zero gravity environment that allows the mind and body to truly rest. Flotation Therapy is a special solution of water utilizing 1,200 pounds of Epsom salt. The buoyancy makes floating on water feel like floating on air. Without any effort you can relieve pain, heal faster, relax, de-stress, improve sleep, and have fun in this unique state. The benefits are staggering; experience the Science of Feeling Great.

Just Float, Inc. was the world’s largest floatation therapy center, located in Pasadena, California, and operated from 2013 to 2023. Purpose-built to redefine the sensory deprivation experience, Just Float featured 11 custom-engineered float suites, a full-service wellness lobby, and an advanced sanitation and sensory control system — setting an entirely new gold standard for the industry. More than a spa, Just Float was a wellness innovation hub — blending hospitality-level service with medically informed relaxation therapies. Over 100,000 floats were delivered to a diverse clientele of professionals, athletes, creatives, and wellness seekers — each one offered a sanctuary of stillness in a fast-moving world. Under Michael Ruskow’s leadership in 2018, following the departure of co-founder Jim Hefner, Ruskow achieved a 47.78% revenue increase in just 8 months. This turnaround sparked strategic expansions into B2B corporate wellness programs, a custom in-house retail line, and a high-retention membership model designed for long-term impact and community growth. Just Float garnered national and international attention — featured in People, Forbes, Livestrong, ABC News, LA Times, and even Disney+’s The World According to Jeff Goldblum. It was highlighted on the TEDx stage, discussed at float industry conferences, and became a case study in the successful intersection of wellness, business strategy, and exceptional customer experience. After a decade of leadership and innovation, Just Float was successfully transitioned to Float Restore in 2023 — a thriving wellness center that continues to serve the local community today. Just Float stands as a landmark in the floatation therapy space — undeniable proof that bold vision, rigorous execution, and unwavering dedication to the guest experience can build something truly iconic.

Float-On has always been an innovator in the industry. We manufacture the finest trailer on the market today. Call, email or come visit us at our manufacturing plant in Vero Beach, Florida located at State Road 60 and Interstate 95. Just remember, There is only One Real Float-On Boat Trailer. Read about Float-On's Sponsorship of this show and watch the video of George Poveromo extolling the virtues of Float-On Boat Trailers.