Trafexo Information

Trafexo is an independent performance marketing practice that builds conversion-focused websites, runs paid advertising, and sets up the tracking to measure both. Founded by Ryan Self, who brings 15 years and more than $75M in managed ad spend across Meta, Google, Microsoft, TikTok, and programmatic. The practice is built around tying ad spend to revenue, not just clicks. Services include paid advertising management, website and landing page builds, conversion tracking and attribution, and independent audits of existing accounts and funnels. Based in Toronto, Ontario, working remotely with clients across Canada, the US, and internationally.