Tradeway Information

Tradeway is South Africa's leading independent activation agency. For 21 years, we have helped Africa's most respected brands show where it matters most: in trade, in field, and at the point of purchase, where 70% of buying decisions are made. We deliver brand activations, shopper marketing, field marketing, and experiential campaigns at national scale, across formal retail, informal trade, and every channel in between. Tradeway by numbers: - 21 years in the field - 180k+ activations delivered annually - 15 000 brand ambassadors, active in all nine provinces - 260 permanent employees, 100% national coverage - Level 1 BBBEE - 200+ clients - Four consecutive years of Shop! SA Awards recognition - Up to 500% return on investment, tracked through PromoForce, our proprietary campaign management platform Independent. National scale. Proprietary technology. 21 years. We make it real.