Tracy Xia Email
China Marketing Head - Sr. Director @ McCormick & Company
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Tracy Xia Location
- Shanghai, China
Tracy Xia Work
- 2025 -now China Marketing Head - Sr. Director @
- now
- 2021 -2025 China Western Sauces BU GM @
- 2019 -2021 China Country Manager @
- 2018 -2019 China Marketing and Sales Head @
- 2016 -2018 Lipton RTDT Associate Director, Commercial Leadership and Franchise Management @
- 2014 -2016 Senior Shopper Marketing Manager-General Trade and HyperSuper @
- 2012 -2014 Senior MS and I Manager, Consumer and Shopper Insights @
- 2010 -2012 CMI, Shopper Insight Manager @
- 2005 -2010 Manager of Retailer Service @
Tracy Xia Education
- University of Aberdeen
Executive MBA (Business Administration and Management, General)
2022-2024 - University of Aberdeen
EMBA (EMBA)
2022-2024 - Tongji University
Bachelor of Engineering - BE (精细化工)
1998-2002 - Tongji University
Bachelor of Engineering - BE (Chemical Engineering)
1998-2002
Tracy Xia Skills
- FMCG
- Customer Insight
- Nielsen
- Market Research
- Retail
- Shopper Marketing
- Quantitative Research
- Market Analysis
- Brand Equity
- Forecasting
- Consumer Behaviour
- Marketing Strategy
- Qualitative Research
- Innovation Development
- Modeling
- Channel Strategy
- OBPPC
- Marketing Research
- Business Insights
- Consumer Insight
- Trade Marketing
- Consumer Products
- Market Intelligence
- Focus Groups
- Competitive Analysis
- Brand Development
- Ethnography
- CRM
- Business Strategy
- Key Account Management
- Categorization
- Pricing
- 购物者营销
- 快消
- 市场研究
- 市场划分
- 营销战略
- Segmentation
- Advertising Research
- Business Negotiation
- Business plan
- New Business Development
- 市场情况调查
- 领导力
- 业务开发
- 管理人员
- 经营策略
- 产品开发
- 数字营销
Tracy Xia Summary
- Tracy Xia, based in Shanghai, China, is currently a China Marketing Head - Sr. Director at 味好美. Tracy Xia brings experience from previous roles at 味好美, 亨氏 and 百事. Tracy Xia holds a 2022 - 2024 Executive MBA in Business Administration and Management, General @ University of Aberdeen. With a robust skill set that includes FMCG, Customer Insight, Nielsen, Market Research, Retail and more. Tracy Xia has 3 emails on RocketReach.
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