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I help B2B companies generate more leads and sales through pay-per-lead outbound campaigns. The approach is simple. Identify your top 5 customers, find out why they bought from you, quantify this qualitative data into a series of triggers and reach out to companies who meet the criteria with the most personalisation possible through multiple channels. I call this audience your Golden Ideal Customer Persona. I combine information from more than 20 databases to teach sales teams how to identify companies that need their solutions. We look at job openings, social media trends, and tech usage to target effectively and enhance communication, making their efforts more successful and cutting through the usual noise. AKA, I run personalised messaging to your Golden ICP and you pay for the meetings generated. Voila

Traction Questions

Traction is based in Edinburgh, Scotland.

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