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Traction is a marketing accelerator built for the moment you can't afford to lose. We're a brand strategy and go-to-market consultancy helping enterprise brands win high-stakes market moments — launches, resets, and complete marketing org rethinks. Elite specialists and senior operators with brand-side experience, armed with AI solutions, deployed exactly where they're needed. We work across brand experience design, marketing organization design, and AI-powered solutions. And our liquid workforce model means you get exactly the right talent for your challenge, without the overhead of a traditional agency. We're also the team behind The Futureproof Project, a community of 300+ CMOs navigating the future of marketing together.

Traction Questions

The Traction annual revenue was $35.7 million in 2026.

Adam Kleinberg is the CEO and Founder | Architect of Modern Marketing Operations of Traction.

37 people are employed at Traction.

Traction is based in San Francisco, California.

The NAICS codes for Traction are [54181, 541810, 541, 5418, 54].

The SIC codes for Traction are [731, 73].

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