Traction 360 Ltd Information

At Traction360, we specialise in providing expert sales training and strategic business consultancy for the automotive, heavy commercial vehicle, construction machinery, and retail industries. Founded by Jason Cann, who brings over 20 years of experience in senior roles across global businesses, Traction360 is dedicated to bridging the gap between product knowledge and sales performance. Our tailored solutions go beyond traditional product training, focusing on transforming sales teams into high-performance specialists who actively sell solutions, engage with customers, and close high-value deals. We offer services in sales training, business turnarounds, strategic planning, operational management, and access to a global network of industry experts. Whether you need support in optimising your sales strategies, enhancing business operations, or navigating complex transitions, we partner with you to unlock your business’s full potential. Let us help you drive measurable success and sustainable growth. The Shift in Sales: From Order-Takers to Strategic Sellers The COVID-19 pandemic caused a temporary surge in demand, but as the world adjusts to the post-pandemic landscape, businesses are struggling to generate revenue or retain margins. Many organisations have become complacent, relying on outdated sales tactics that no longer yield results. With competition intensifying and market dynamics shifting, businesses must re-establish disciplined, strategic sales practices to regain their edge. Traction360: A Consultancy Built to Drive Real Results Jason founded Traction360 to help businesses regain their sales edge. With his deep understanding of both the sales process and industry challenges, Jason specialises in transforming sales teams into proactive, solution-focused specialists who don’t simply wait for orders but actively generate demand, close high-value deals and build lasting customer relationships.