TRACK ZERO Information

Core business: Designing and constructing data infrastructures for digital marketing communication patterns.   Today’s marketers have innovative solutions at their disposal to execute campaigns across numerous digital platforms. The biggest challenge is to incorporate all digital elements to ensure the continuous flow of quality data. TRACK ZERO assists marketing teams, media agencies and publishers to design, build and maintain highly sophisticated data infrastructures to support every digital marketing effort.   Data Driven The focus of all TRACK ZERO activities is data. For example, TRACK ZERO is using data to improve the user experience, analyze the visitors behavior, build profiles and retargeting pools. All these data are used to craft valuable insights in order to visualize existing and future marketing projects. Strategy & Planning TRACK ZERO helps organizations to design and implement data-driven strategies by presenting a holistic view of the modern marketing process. For organizations in every link of the marketing chain: Advertisers, Agencies and Publishers. Technology Data-driven marketing can’t be seperated from technology and the marketing stack is claiming a prime spot in any organization. TRACK ZERO provides the overview to combine and manage the data sources of the major links in data-driven marketing. Production & Execution In cases where strategy, planning and technology is already in place, TRACK ZERO can step in to provide a project management role. TRACK ZERO manages, oa.: production of digital assets and the execution of media buys. Analysis & Reporting During and after the execution of the various media buys TRACK ZERO analyzes the campaign data and reports back with clear, useful insights and a focus on conversion data, frequency and user segmentation.