TraceRent Information

TraceRent is a Calgary-built rent intelligence platform helping multifamily owners, operators, lenders and real estate teams make sharper rent decisions. Most rental pricing still relies on stale comps, gut feel, spreadsheets, or recycled assumptions from the last lease. TraceRent gives teams a clearer way to understand what a unit should rent for, using real market signals, property-level context, and data-driven pricing intelligence. Our platform supports two core use cases: PropAnalyzer For smaller owners and operators who need fast, practical rent guidance without building a full internal analytics team. Enterprise For larger multifamily teams, lenders, and real estate organizations that need deeper portfolio-level rent intelligence, pricing visibility, and market clarity. TraceRent is built for teams that want fewer guesses, clearer pricing decisions, and a stronger understanding of where revenue is being won or lost. Based out of Platform Calgary, TraceRent is led by second-time tech founder Prabh Paul Parmar and built for the next generation of multifamily decision-making. Watch the Enterprise and PropAnalyzer demo videos on tracerent.ca