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Trace is an AI video highlights company focused on capturing life’s most important memories. Trace PlayerFocus seamlessly identifies, follows and spotlights each player during the game and automatically delivers a playlist of highlights with your player – front and center. Highlights are sent directly to your inbox so that you can enjoy an enhanced viewing experience focused on your son or daughter. Every week, thousands of games are traced and over one million highlights are captured on Trace for players, coaches and parents to rewatch their plays, use video to develop their skills, and share playlists with friends, family, coaches, and recruiters.

Website http://traceup.com
Revenue $21 million
Employees 135 (47 on RocketReach)
Founded 2011
Address 200 Academy Dr Suite 120, Austin, Texas 78704, US
Industry Software Development, Artificial Intelligence, Machine Learning, Computer Vision, Action Sports, Team Sports, Surfing, Snowboarding, Kite Surfing, Soccer
Keywords Automated Video Editing, Video Content Creation, Sports Video Highlights, Ai Video Editing, Sports Video Analysis
Competitors Zoho, Toggl, Trello, TrackVia, Inc., Asset Panda, FieldAware, ServiceTitan, mHelpDesk, Ferro Technologies Inc, Updapt - an ESG Tech Co. +36 more (view full list)

Trace Questions

The Trace annual revenue was $21 million in 2026.

Anatole Lokshin is the CTO of Trace.

47 people are employed at Trace.

Trace is based in Austin, Texas.

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