Trace Armory Group Information

At Trace Armory Group, we’re not just training shooters—we’re building leaders in the firearms industry. I'm John Boyette, founder, instructor, mentor, and firm believer that the future of self-defense training lies in community, professionalism, and personal responsibility. As a U.S. Army veteran and active firearms instructor, I’ve seen firsthand what makes excellent instruction and has a lasting impact. Today, I help new and experienced trainers sharpen their craft, grow their businesses, and lead with purpose. Whether it’s curriculum development, legal education, or mentorship on business structure and marketing, we focus on what moves the industry forward. Trace Armory Group supports: Instructors who want to elevate their impact and income. Veteran-owned businesses bring discipline and a sense of service to the industry. Training organizations that need support building programs that work. Community leaders who believe self-defense is a civic virtue. We believe in American values, constitutional rights, and helping others take ownership of their protection—and their profession. If you're an instructor, business owner, or partner in this mission, let’s connect. We’re building something bigger than ourselves.