Toya Information

Toya is building the measurement infrastructure for brands and creators through PlayTiger, its AI-powered analytics and attribution platform for Roblox. After more than a decade building games, communities, and branded experiences across user-generated content platforms, Toya created PlayTiger to solve one of the industry's biggest challenges: understanding what players actually experience. The platform combines AI, gameplay analytics, and cross-channel attribution to measure attention, sentiment, player behavior, and campaign effectiveness - moving beyond traditional metrics such as impressions, visits, and playtime. As brands increasingly invest in interactive experiences, PlayTiger provides the intelligence layer that helps marketers and creators understand what players notice, discuss, remember, and engage with. By transforming millions of gameplay interactions into actionable insights, the platform brings the accountability and measurement expected from modern digital media to immersive environments. With teams across Europe and North America, Toya combines expertise in gaming, artificial intelligence, advertising technology, and data engineering to define the future of measurement for immersive media.