Tovanot Information

We are a thinking research institute that conducts in-depth market research, including mystery shopper services and marketing surveys. We will help you gain the invaluable insights that are crucial to the future of you business. The Tovanot Research Institute provides research services by using state-of-the-art research and analysis techniques, including client research, product and retail research, advertisement effectiveness, sensitivity analyses for the launch of new products, as well as employee satisfaction studies. Tovanot grew out of Keret, a company founded in 1995 by Yossi Keret and Yoram Zil with the aim of providing our clients with various services such as financial loss prevention and mystery shopper surveys. The company's team of managers boasts a decade of experience; in fact, we were among Israel's pioneers in this area, which formerly employed the "pen and paper" method. With the expansion of retailing in Israel and the specialization of various service industries, research has also grown immensely, along with an increased demand for Tovanot's products and services. New service processes were developed as a result and new monitoring tools were devised to implement those processes. Tovanot has become Israel's leading mystery shopping company.