totes. Competitors

Founded in 2002, J. was established with the hopes and dreams of changing the perspective of the fashion industry in Pakistan. Soon as our popularity grew it become one of the most recognizable brands around the world. With our aesthetics and inspiration aligning with Renaissance, Aztec, Fusion, and Arabian; We pride ourselves in creating and providing a modern relief to modesty. J. started with solely focusing on clothing, then expanded to include eastern wear, perfume, footwear, makeup line, and accessories-For men and woman of all ages. Working with different popular materials such as silk, chiffon, cotton, cambric lawn- we became an all-rounder for changing seasons. J. suffices itself to be a brand that is accessible all year round. With consumers approaching with different mindsets, we pride ourselves to be a favorite amongst different niches. As the world progresses, J. promises to evolve presenting the best to the customers all around the world. As we move forward with the forever evolving and changing fashion industry, J. sufficiently keeps up with the popping trends, satisfying their customers always.

Stronger Together – Growing with Our People & Customers. At SAPPHIRE, our people and customers are at the heart of everything we do. Driven by passion and innovation, our empowered teams collaborate to create exceptional experiences for our customers. With 50+ stores across Pakistan and a growing international presence, we are shaping the future of fashion through creativity and inclusivity. Every milestone we achieve is a testament to the dedication of our people—because growth isn’t just an achievement; it’s a journey we take together.

Our journey started in 1986 when Alkaram Textile Mills was setup to provide innovative textile solutions across the globe. Soon, Alkaram Textile Mills emerged as one of the leading textile manufacturing and exporting companies of Pakistan, with a global footprint in the US, UK, France and Portugal. For more than 35 years, Alkaram’s reputation and distinctive image have been consistently developed across an expanding number of products, brands, and international markets. Currently, Alkaram Textile Mills is the largest vertically integrated textile setup in Pakistan. Building on the global identity of Alkaram Textile Mills, Alkaram Studio came to life in 2010 with the idea of showcasing the depth, range and creativity of Alkaram’s Product Portfolio. With fashion fabrics and apparel to cater to the style and sartorial choices of men, women and kids, to home textiles and home-ware to accessorize your home, Alkaram Studio is the ultimate destination for the aesthetically-inclined, modern woman looking for a style language for herself, her family and her home. Our global reach, breadth of product offerings, and multichannel distribution make us a unique player in the textile industry, globally, and in Pakistan.