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The Totemic Group incorporates a wide range of financial service companies, including debt advice, debt management, collections, insurance and lending, and has been in operation for over 20 years. PayPlan is one of the UK’s leading free debt advice providers and has decades’ experience of helping some of the most vulnerable people in our society to resolve their financial issues. It is a trusted name within the financial services industry and helps thousands of people every year. Other brands within the group include Clever Lending, Clever Mortgages and Cover My, which offer access to affordable, practical lending solutions and a wide range of insurance products. Premium Plan and Red Potato provide car finance for wide demographic of people, whilst Paylink Solutions delivers technology and digital solutions and services across the Totemic Group and to external clients. Success is owed to Totemic’s willingness and ability to diversify into different markets, and the group taking advantage of opportunities to develop and introduce new products and services.

Totemic Questions

The Totemic annual revenue was $164 million in 2026.

Susan Rann is the Director of Totemic.

85 people are employed at Totemic.

The NAICS codes for Totemic are [524, 5242, 56, 52, 561, 522, 5222].

The SIC codes for Totemic are [738, 73].

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