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DISPLAY MAX LIMITED is a consumer goods company based out of Winton Square, United Kingdom.

We are a small but growing team of reviewers who are not affiliated with any political, social or religious group thus assuring that we'll provide unbiased reviews. By doing so, we allow parents and others to decide whether a movie, video or DVD is appropriate for them and/or their kids based on THEIR values. We started this service after so many parents asked whether certain movies would be okay for their children. At the time I was attending movies to study them for screenwriting purposes, and paid little attention to that issue. After checking around, however, I found that there wasn't a way for parents to find out about the content in movies or videos (especially in an unbiased way), and that most didn't trust the MPAA ratings (G, PG, etc...). Thus, Screen It! was created and has been in service since March 1996 and on-line since July 1996. According to Google Analytics, 162,928 Absolute Unique Visitors have used our site in the past month. A paid subscriber edition of the site was revealed in 2004 for viewers desiring immediate access -- in an ad-free environment -- to our reviews on the day of movie and DVD releases. Since then, tens of thousands of people have signed up.