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TopFruit was founded in 1983 by three nurserymen, Dr Jim Button, Richard Hill and Roy Jeffrey and has since been introducing new fruit varieties into Southern Africa from breeders all over the world. Our focus is to discover and unlock the potential of these varieties for Southern African producers. This is achieved through variety development, a strong program of intellectual property management, brand development, and innovative marketing initiatives. Over the years the potential of trademarking fresh produce has become more apparent and has introduced new possibilities into the industry. TopFruit offers a comprehensive service from the importation of plant material to the marketing of commercialised fruit brands in the following categories: Pome Fruit, Stone Fruit, Kiwifruit, Table Grapes, Nuts and Berries.

TopFruit Questions

The TopFruit annual revenue was $5.6 million in 2026.

Hein Coetzee is the Managing Director of TopFruit.

24 people are employed at TopFruit.

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