Sr. Mgr, Market Research @ (March 1993 - October 1997)
Assoc. Mgr. Marketing Research @ Pepsi-Cola Co. (February 1990 - February 1992)
Sr. Analyst, Market Research @ (August 1989 - February 1990)
Assoc. Mgr, Market research @ (June 1987 - July 1989)
Asst. Mgr., Market Research @ (May 1985 - June 1987)
Tom Coffield Education
University of Michigan
MBA
1983-1985
University of Michigan
BS (Economics)
1977-1981
Tom Coffield Skills
Advertising Research
Analytics
Brand Equity
Competitive Analysis
Competitive Intelligence
Consumer Behaviour
Consumer Insight
Customer Insight
Focus Groups
Market Research
Marketing
Marketing Research
Primary Research
Product Innovation
Qualitative Research
Quantitative Research
Shopper Marketing
Strategic Planning
Project Management
Customer Service
Management
Research
Business Analysis
Data Analysis
Project Planning
Tom Coffield Summary
Tom Coffield, based in Louisville, KY, US, is currently a Senior Director of Research at The Stevenson Company. Tom Coffield brings experience from previous roles at The Stevenson Company, (Self-Employed), Doe Anderson Advertising and Kentucky Fried Chicken. Tom Coffield holds a 1983 - 1985 MBA @ University of Michigan. With a robust skill set that includes Advertising Research, Analytics, Brand Equity, Competitive Analysis, Competitive Intelligence and more. Tom Coffield has 1 emails on RocketReach.
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