1990 -1992 Assoc. Mgr. Marketing Research @ Pepsi-Cola Co.
1989 -1990 Sr. Analyst, Market Research @
1987 -1989 Assoc. Mgr, Market research @
1985 -1987 Asst. Mgr., Market Research @
Tom Coffield Education
University of Michigan
MBA
1983-1985
University of Michigan
BS (Economics)
1977-1981
Tom Coffield Skills
Customer Insight
Market Research
Competitive Analysis
Marketing Research
Consumer Insight
Consumer Behaviour
Marketing
Strategic Planning
Qualitative Research
Product Innovation
Brand Equity
Analytics
Shopper Marketing
Primary Research
Quantitative Research
Competitive Intelligence
Advertising Research
Focus Groups
Project Management
Customer Service
Management
Research
Business Analysis
Data Analysis
Project Planning
Tom Coffield Summary
Tom Coffield, based in Louisville, KY, US, is currently a Senior Director of Research at The Stevenson Company. Tom Coffield brings experience from previous roles at The Stevenson Company, (Self-Employed), Doe Anderson Advertising and Kentucky Fried Chicken. Tom Coffield holds a 1983 - 1985 MBA @ University of Michigan. With a robust skill set that includes Customer Insight, Market Research, Competitive Analysis, Marketing Research, Consumer Insight and more. Tom Coffield has 1 emails on RocketReach.
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