TOKAREV+ Information

In times of change and turbulence, data and Big Data, artificial intelligence and augmented reality, neuromarketing and online-tracking, algorithms and programmatic ads, targeting and re-targeting, testings and A/B testings, double-checking and triple-checking. In times when video bloggers, social influencers, tech-evangelists and eco-activists have too much of a voice. In times of total control and political correctness. Somebody should keep the roots. Should remind us that numbers are just a feeling. There is nothing objective. Even the taste of a product doesn't exist. People don't know what they want. Respondents lie. Somebody should be a troublemaker. Should ask uncomfortable questions, build controversial hypotheses, make risky decisions, challenge the status quo. Somebody should be a problem-solver. Help corporations. Tech entrepreneurs. Winemakers. Help them all to find, design, and communicate the value for their consumers. We are experienced troublemakers and problem-solvers for the new era. We focus on branding, communications, product development, and miracles.