Toi-eda Information

According to Mori tradition Toi te Huatahi, (later known as Toi Kairakau), made landfall at Whakatane, about AD 1150, in search of his grandson, Whatonga. Failing to find Whatonga, he decided to settle in the locality and built a pa on the highest point of the headland now called Kaputerangi, overlooking the present town. Toi is acknowledged as the principal founding ancestor of many iwi in the Eastern Bay of Plenty, and it is fitting that he should be acknowledged in the name of the Eastern Bay of Plentys economic development agency. Toi-EDAs purpose and vision is to grow the Eastern Bay of Plenty. In the Mori language: Tini o Toi kia tipu, kia puawai This purpose and vision is measured by: Increased productivity of the Eastern Bay of Plenty, measured in conjunction with the wider Bay of Plenty region Toi EDA also has a set of primary goals, which are: ToiEDAs board members or trustees are experienced businesspeople and community leaders who play a vital role in leading and guiding the organisation. They bring with them a wealth of experience and skills spanning commercial, finance, governance and business development, as well as entrepreneurial skills. The boards role is to: