Tohum Design Information

Tohum is born out of a deep passion for the simplest forms of beauty. ‘Tohum’, means seed in Turkish. It symbolizes the idea of a seed brimming with life and ready to flourish in nature. Tohum celebrates every seed’s unique natural beauty with expressive design, and creates entirely personal pieces of expression. Tohum’s aesthetic is free and fluid; revealing the original beauty of natural stones and materials creating pure organic shapes and structures. Verda Alaton has created Tohum out of her lifelong passion for natural beauty and her fascination with exotic and ethnic cultures. In 2009, she launched Tohum Design: bringing to life her unique perspective on simplicity and expressiveness with a passionate belief. Tohum Design is the contemporary interpretation of that eternal and coherent beauty. Each creation is singular in both beauty and uniqueness. To remain close to nature as possible is the ultimate goal of Tohum Design. Every piece in Tohum collection is unique and has been thoughtfully categorized by materials, inspiration and vision. Every Tohum is a bespoke handcrafted design using traditional techniques; adorning humanity in a way nature had always intended. Tohum uses all natural materials including, crystals, wood, shells, meteorites and seeds. Tohum Design is available at respectable online and physical Boutiques around the world. Net-A-Porter, Browns Fashion, MyTheresa.com, ModaOperandi, Barneys NY, Modist, Harvey Nichols Doha, is some of them. Also available in boutiques in Australia, Lebanon, Israel, Germany, Luxembourg, South Korea, Japan, Belgium, Denmark and Switzerland. The latest collections can be seen at www.tohumdesign.com and on instagram.