Toffee Information

Toffee is a data-first digital media agency that specialises in using cutting-edge technology, including machine learning (ML) and artificial intelligence (AI), to optimise marketing, advertising, and brand building at scale. We help brands unlock the full potential of their data by leveraging both first- and third-party data to drive smarter decision-making and more efficient programmatic advertising. Building on the legacy of Adfrap, Toffee took over the day-to-day management of several key clients and partnerships, expanding them from mobile-focused campaigns to multi-channel solutions. This move allowed us to broaden our tech stack, including programmatic solutions, advanced analytics, automation tools, and personalisation technologies, to build and optimise high-impact campaigns. Our approach is iterative: we plan, build, execute, and optimise in a continuous feedback loop, ensuring that brands stay ahead of the curve. By harnessing the power of our stack, powered by AI-driven insights and ML algorithms, we enable brands to engage their audiences with precision and relevance at every touchpoint, driving measurable results across an ever-evolving digital landscape. Update: Toffee has now evolved into Manijak. This strategic shift allows us to expand our capabilities into influencer marketing and social media, while continuing to leverage and evolve our tech stack for smarter, data-driven solutions. Manijak is the next step in our mission to deliver innovative, results-driven marketing strategies across all channels. Contact us at: info@manijak.com Follow us on social: @manijakme