Toben Information

We are Toben, a creative studio building brands that connect deeply and endure. With homes in Sydney and Frankfurt, we bring an international perspective to the art and strategy of branding. For over a decade, we’ve partnered with leaders in hospitality, real estate, finance, and culture to craft brands that cut through the noise and create lasting impact. Our work blends strategic clarity with design that people feel and remember — producing brands that are both intelligent and expressive, authentic and magnetic. Brands that earn loyalty, spark desire, and make business more human. We intentionally keep our team small and our processes nimble. We think quickly, adapt easily, and uncover opportunities where others might see only complexity — bringing both agility and depth to every project we take on. Our partners include QT Hotels & Resorts, Art Series Hotels (Accor), McGrath Real Estate, ECP Asset Management and Museum of Contemporary Art Sydney. Our work has been recognised with international honours from Graphis, AGDA, Best, AWARD and Transform Awards. We build brands that not only stand out, but stand the test of time.