At Betfair, we play things our way. We’re always ready to explore. Always innovating. Always doing things differently. Always challenging the status quo.
Whatever we do, we love doing it.
Our business was born to create a fairer betting marketplace. One that disrupted an entire industry and put customers in control.
Today, we’re the worlds biggest online betting exchange. We’re one of the top 75 most valuable brands in the uk. We’re part of Flutter UK&I, one of Time100’s most influential companies. And our sports betting and gaming products offers players more ways to bet and more ways to win.
We got here by bringing brilliant ideas to life. By understanding that we’re at our best when we work together as one team. By listening to what everyone needs and keeping things fair - not just for our millions of customers, but for our people, too. And by playing to win and always trying to be better than we were yesterday.
Action Network, established in 2017, is a premier provider of sports betting and analytics, delivering data-driven insights, expert analysis, and real-time odds tracking. Our comprehensive platform offers extensive sports data, live scores, statistics, trends, and news updates. Through our mobile app and website, we provide personalized content, tailored betting recommendations, and intuitive tools for bet tracking and management, catering to a wide audience of sports enthusiasts and bettors. Beyond mere betting, we foster a community of sports fans and experts, with experienced writers, analysts, and industry professionals offering valuable insights and opinions across various sports.
In 2021, Action Network joined the digital sports media group Better Collective. Founded in 2004 in Denmark and headquartered in Copenhagen, Better Collective is a leading digital sports media group, dual-listed on the Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK) stock exchanges and operates over 20 offices worldwide. The company provides diverse content through videos, podcasts, and expert commentary across popular and niche sports, reaching over 400 million monthly visits across brands like Action Network, Playmaker, HLTV, FUTBIN, and The Nation Network. Better Collective's robust business model includes performance-based marketing, strategic partnerships, premium subscriptions, and sponsorships, which support its ongoing growth in the digital sports media landscape.
SportsbookReview.com serves the sports bettor by offering ratings and recommendations based on the evaluations of hundreds of online sportsbooks and betting sites.
The website also publishes reports on sportsbook features such as customer service, incentives and wager pricing. The SportsbookReview staff offers a free dispute resolution service. Bettors in need of assistance with an online sportsbook can file a complaint here.
Website visitors have access to Sportsbook Review’s unbiased sportsbook ratings and recommendations, daily reports, a searchable archive of the past five years of news and ratings, comprehensive decision guides, the ability to participate in player discussions, access to player reviews, and a full time staff offering assistance seven days per week.
SBR has become the undisputed leader arming players with industry inside information and information on dishonest bookmakers. More players join the top sportsbooks via SportsbookReview than all other watchdog and rating sites combined. Top sportsbooks are eager to quickly and fairly resolve complaints submitted to SBR, recognizing SportsbookReview as the player’s voice. The ever increasing volume of valuable player feedback helps to continuously refine sportsbook ratings.
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