At Betfair, we play things our way. We’re always ready to explore. Always innovating. Always doing things differently. Always challenging the status quo.
Whatever we do, we love doing it.
Our business was born to create a fairer betting marketplace. One that disrupted an entire industry and put customers in control.
Today, we’re the worlds biggest online betting exchange. We’re one of the top 75 most valuable brands in the uk. We’re part of Flutter UK&I, one of Time100’s most influential companies. And our sports betting and gaming products offers players more ways to bet and more ways to win.
We got here by bringing brilliant ideas to life. By understanding that we’re at our best when we work together as one team. By listening to what everyone needs and keeping things fair - not just for our millions of customers, but for our people, too. And by playing to win and always trying to be better than we were yesterday.
Action Network, established in 2017, is a premier provider of sports betting and analytics, delivering data-driven insights, expert analysis, and real-time odds tracking. Our comprehensive platform offers extensive sports data, live scores, statistics, trends, and news updates. Through our mobile app and website, we provide personalized content, tailored betting recommendations, and intuitive tools for bet tracking and management, catering to a wide audience of sports enthusiasts and bettors. Beyond mere betting, we foster a community of sports fans and experts, with experienced writers, analysts, and industry professionals offering valuable insights and opinions across various sports.
In 2021, Action Network joined the digital sports media group Better Collective. Founded in 2004 in Denmark and headquartered in Copenhagen, Better Collective is a leading digital sports media group, dual-listed on the Nasdaq Stockholm (BETCO) and Nasdaq Copenhagen (BETCO DKK) stock exchanges and operates over 20 offices worldwide. The company provides diverse content through videos, podcasts, and expert commentary across popular and niche sports, reaching over 400 million monthly visits across brands like Action Network, Playmaker, HLTV, FUTBIN, and The Nation Network. Better Collective's robust business model includes performance-based marketing, strategic partnerships, premium subscriptions, and sponsorships, which support its ongoing growth in the digital sports media landscape.
Covers is a digital platform that brings together expert insight, rich experience, and a passionate community to help sports bettors bet smarter.
In the overwhelming world of sports betting, we’ve created a single place where people who love the risk and rush of competition come together to share their passion and harness our 25 years of expertise, to build their game, win more consistently, and have fun doing it.
We’re in for a big season. Covers.com gets 20 million visitors a year, and we’re the go-to source for sports betting information in North America. We have allocated the resources this year to become the frontrunner in educative video content in the sports betting industry.
We’re a values-driven team with global resources. While our headquarters is in Halifax, Nova Scotia, we also have remote team members from across Canada and Europe.
And while we have big ambitions, none of them are bigger than our commitment to people and culture. Whether it be conferences, work retreats, social events or simply enjoying ourselves every day, we always put our culture and values first. Bottom line!