Tipping Point Inc. Information

We’re passionate about helping our clients succeed. Tipping Point Inc. is a global firm, comprising of consultants who occupy that unique space between brand development and larger business needs. This structure ensures that we can quickly deliver the right team, with the right experience and expertise, to every client, anywhere in the world. The quality of our people is the cornerstone of our ability to get unmatched results. For this reason, we invest tremendous resources in identifying exceptional people, developing their skills, and creating an environment that fosters their growth as a leader. ♦ We study markets, trends, and emerging best practices, in every industry and region, locally and globally. All of our consultants contribute time and expertise to developing these insights because they are integral to our ability to help clients achieve their goals. They are people who have done and still do the work. Yes, unlike most consultants, we can actually do the work. Our personal histories are the product of the companies we have founded and worked for and the tremendous success of the companies themselves as well as their brands. ♦ THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best-seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, has already changed the way people throughout the world think about selling products and disseminating ideas. ♦ MARKETING Customer journey mapping In-store communications Visual merchandising Advertising Shopper/retail marketing CRM/direct marketing Digital marketing ♦ BRAND Market assessment Brand strategy Brand architecture/naming Value proposition Brand essence and story Brand positioning ♦ DESIGN Logo Identity systems Interactive design Tone-of-voice Sensory Messaging Guidelines/standards