We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
At Sphero, we create hands-on, engaging learning tools because we believe fun at school builds skills and confidence for the future. Education goes beyond facts and formulas – it opens doors, sparks curiosity, and reveals possibilities. When students solve problems and think creatively, they don’t just gain knowledge – they gain the power to use it.
littleBits, powered by Sphero, inspires learners of all ages with electronic blocks, “Bits”, that magnetically snap together to turn ideas into inventions!
Using hardware, software, and content, littleBits is transforming the way kids learn so they can grow up to be tomorrow’s changemakers -- no matter their age, gender, race, nationality, or ability. Almost 40 percent of the kids using littleBits kits are girls, which is four times the industry average.
littleBits was founded in September 2011 by Ayah Bdeir, an engineer and interactive artist. An alumna of the MIT Media Lab, Ayah’s TED talk: “Building Blocks that Blink, Beep and Teach” about littleBits has garnered more than one million views. littleBits, itself, has won more than 150 awards in tech, education, and toys -- including The Toy Association’s 2018 Creative Toy of the Year, Common Sense Education’s “2018 Top Pick for Learning,” CNN’s “Top 10 Startups to Watch,” and one of CNBC’s “Next List.”
A STEAM (Science Technology Engineering Art and Math) leader at home and in the classroom, littleBits has sold millions of kits in over 70 countries.
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